PRIVACY POLICY
Effective Date: 10 October 2025
Last Updated: 10 October 2025
1. Who We Are
Our website address is https://thebathroomblueprint.com (“we,” “our,” or “us”).
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website (the “Service”).
By using our Service, you agree to this Privacy Policy.
2. Information We Collect
We may collect the following categories of information:
a. Personal Information You Provide
- Name
- Email address
- Account information (username, password)
- Demographic details (e.g., postal code)
- Information you submit through forms, surveys, comments, or promotions
b. Automatically Collected Data
- IP address
- Browser type and version
- Device information
- Pages viewed, time on page, and referring websites
- Cookies and similar tracking technologies
We collect this data to analyze website usage, improve user experience, and deliver relevant advertising.
3. Cookies and Tracking Technologies
We use Google Analytics to collect and analyze information about how visitors use our Site. Google Analytics uses cookies and similar technologies to gather data such as your IP address, browser type, referring/exit pages, and time spent on pages.
This information helps us understand visitor interactions and improve our content and user experience.
Google may also use the data collected to contextualize and personalize the ads of its own advertising network.
Learn more about how Google collects and processes data here: Google Privacy Policy and How Google uses data from sites that use our services.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4. Advertising
CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement
5. How We Use Information
We use your information to:
- Provide, operate, and improve our Service
- Send newsletters and updates (with your consent)
- Respond to inquiries and provide support
- Analyze usage and performance
- Display relevant ads
- Comply with legal obligations
We may also use your information to support affiliate marketing activities and social media integrations that help us recommend products or services we believe are relevant to our readers.
6. Sharing and Disclosure
We may share data with:
- Service providers who assist in operating the Site (e.g., analytics, hosting, email delivery)
- Legal authorities when required by law or in response to valid legal requests
- Advertising partners (like Raptive) for displaying relevant ads
These partners are bound by data protection obligations and may not use your data for unrelated purposes.
7. Email Communications
If you subscribe or provide your email voluntarily, we may send:
- Newsletters and updates
- Site or product information
- Promotional content (with opt-out options)
You can unsubscribe anytime using the “unsubscribe” link in our emails.
8. Data Retention
We retain personal data only as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
When data is no longer required, it will be securely deleted or anonymized.
9. Data Security
We use commercially reasonable measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.
However, no online transmission or storage method is completely secure.
10. Links to Other Sites
Our Site may include links to external websites not operated by us.
We are not responsible for their content or privacy practices.
We encourage you to review the privacy policies of any third-party sites you visit.
11. Rights of EEA and UK Residents
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with your national data protection authority
Our legal basis for processing personal data includes your consent, performance of a contract, legal obligations, and legitimate business interests.
12. Rights of California Residents (CCPA/CPRA)
Under California law, certain data collection on our site by third parties for advertising purposes may be considered a “sale” or “sharing” of personal information.
You can opt out of this data “sale” or “sharing” by adjusting your cookie preferences or using the opt-out tools provided by your browser or our advertising partners.
To exercise any of your rights under the CCPA/CPRA — including your rights to know, delete, correct, or limit the use of your information — please email us at info@thebathroomblueprint.com with the subject line “California Privacy Request.”
We will verify and process your request as required by law.
Our Site recognizes and responds to the Global Privacy Control (GPC) signal where required by applicable law.
13. Children’s Privacy
Our Site is not directed toward children under 13 years of age.
We do not knowingly collect personal information from children.
If you believe your child has provided us personal data, please contact us immediately to request deletion.
14. Changes to This Policy
We may update this Privacy Policy periodically.
The “Effective Date” at the top will indicate when changes take effect.
Your continued use of the Site after such changes constitutes acceptance.
15. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:
📧 info@thebathroomblueprint.com
